Minimum Advertised Price Policy

Eichholtz Las Vegas at Tivoli Village

Overview

Eichholtz partners with authorized retailers to preserve brand value and positioning. This Minimum Advertised Price policy is a unilateral policy. Retailers decide independently whether to comply. No representative is permitted to make agreements regarding this policy.

Key rules

1 Online marketplaces

Do not promote market advertise offer or sell Eichholtz products on online marketplaces or auction platforms unless Eichholtz gives prior written consent. Consent may be withdrawn at any time.

2 What counts as an advertised price

Advertised Price means any retailer initiated price shown to the general public before sale including but not limited to

• Any public website product page or cart page
• Banner pop up and sponsored links
• Websites operated by or linked to the retailer including links from email to public pages
• Print ads newspapers magazines inserts coupons brochures
• Broadcast ads radio and television
• Direct ads catalogs newsletters direct mail flyers or in box materials
• Email ads sent to individuals and any email links to public pages
• Devices like click for price view price in cart or add to cart for lowest price
• Pages that direct customers to call or email for best price

3 Phrases that imply below MAP

Advertising language that implies a price below MAP violates the policy. Examples include price too low to show so low we cannot advertise sale price instant rebate and similar.

4 What this policy does not cover

• Price quotes A one to one price given to a specific customer by phone email chat or in person
• Sales prices The final transaction price paid by the customer which may differ from the advertised price. Sales prices may be subject to MSRP guidance

5 Using the current MAP list

MAP pricing is defined on the current price list provided to retailers. If you advertise a price you must advertise at or above MAP from the most recent list.

6 You do not need to list a price

Prices are not required in advertising. If you do list a price it must be at or above MAP.

7 Search engines

Ensure advertised prices indexed or shown by search engines are at or above MAP.

8 Scope of products

This policy covers all Eichholtz branded products and any items supplied by Eichholtz including items white labeled by a retailer.

9 Promotional exceptions

Eichholtz may authorize limited time promotions below MAP. Such exceptions will be issued in writing and apply to all resellers for the same items and time window.

10 to 16 Enforcement

• Eichholtz determines at its sole discretion whether a violation occurred
• Retailers have 24 hours to correct violations after notice is sent by email
• Eichholtz may review a retailer status unilaterally and will handle enforcement matters directly with the retailer
• Eichholtz may revise this policy or price lists at any time and will use best efforts to send updates but takes no responsibility for receipt
• This policy is unilateral. Retailers remain free to choose whether to follow it
• Eichholtz may choose the retailers it works with and may cease doing business with any retailer with or without cause

17 to 19 Additional terms

• The policy is effective immediately until further written notice and supersedes prior MAP policies on the same subject
• The policy addresses advertised prices only. All other terms and conditions continue to apply
• For policy questions use our contact form and choose MAP Policy

Last updated October 24 2025